CSR Project
Volunteer charity initiative raising funds for NHS Charities during UK lockdown.
ESTR Launch Video (produced by D.VIDAL)
A CSR initiative to stay active during November 2020 and March 2021 pandemic lockdown. The initiative was a 1-month fitness challenge to raise donations for NHS Charities. Initially in November 2020, I took part in the challenge called Easier Said Than Run (ESTR). I was one of the top 3 finishers, and was told that I was very inspirational during the challenge due to my enthusiasm, so the organiser asked me to co-lead the next challenge in March 2021.
In March 2020 we motivated 228 employees throughout London, Edinburgh, New York, Houston and Canada to compete against each other and donate money along the way via Just Giving. I personally walked 655km in 31 days and won 1st place.
My key tasks were; managing a daily ESTR Teams Chat to keep all participants motivated on a daily basis, creating regular chat polls, producer for Video Teasers prior to launch, created launch and mid-way videos, high performer spotlight videos x 5, storyboarded final video, final prize management, co-presented the virtual closure event in 2021.
| TEAMS | 48 TEAMS |
| PARTICPANTS |
228 London, Edinburgh, New York, Houston and Canada |
| Distance covered | 32,735 km = 20,340 miles |
| DONATIONS | NHS Charities |
Personal contribution
November 2020 – 405km = 251 miles
March 2021 – 655km = 406.9 miles